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How to Write a Sell Sheet
A sell sheet is essentially a flyer about your book. It differs from a press release in that it does not provide news of your book. Rather it provides a one-page overview of pertinent information about your book and your marketing plan. Elements of a sell sheet include:
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Title of your book at the top of the page; |
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A small picture of your book cover; |
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Short synopsis. One to two intriguing paragraphs that summarize your book. If you've written a press release you can borrow and modify from it to create this synopsis. See our article on How to Write a Press Release; |
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Positive quotes from people who have read your book; |
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Brief author biography. Once again, if you have written a press release you can borrow from it. See our article on How to Write a Press Release; |
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Marketing details that describe your tour plans, publicity, budget, etc.; |
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Book Information to include: |
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Book title; |
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Author's name; |
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Book category (If your book is fiction, categories could be horror, fantasy, romance, general fiction, etc. If non-fiction, examples include Civil War history, biography, self-help, personal finance, etc.);
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Format (i.e., hardback, mass market paperback, or trade paperback);
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Publication date; |
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Number of pages;
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Price;
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Book dimensions (i.e., width and height);
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Available from (list wholesalers and online-booksellers). |
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