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How to Write a Sell Sheet

A sell sheet is essentially a flyer about your book. It differs from a press release in that it does not provide news of your book. Rather it provides a one-page overview of pertinent information about your book and your marketing plan. Elements of a sell sheet include:

    Title of your book at the top of the page;
    A small picture of your book cover;
    Short synopsis. One to two intriguing paragraphs that summarize your book. If you've written a press release you can borrow and modify from it to create this synopsis. See our article on How to Write a Press Release;
    Positive quotes from people who have read your book;
    Brief author biography. Once again, if you have written a press release you can borrow from it. See our article on How to Write a Press Release;
    Marketing details that describe your tour plans, publicity, budget, etc.;
    Book Information to include:
    - Book title;
    - Author's name;
    - Book category (If your book is fiction, categories could be horror, fantasy, romance, general fiction, etc. If non-fiction, examples include Civil War history, biography, self-help, personal finance, etc.);
    - Format (i.e., hardback, mass market paperback, or trade paperback);
    - Publication date;
    - Number of pages;
    - Price;
    - Book dimensions (i.e., width and height);
    - Available from (list wholesalers and online-booksellers).


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